Customer Alliance is a guest feedback intelligence platform built for the hospitality industry, trusted by more than 5,000 hotels globally. We help hotels capture, understand, share, and act on guest feedback to improve experience, reputation, operations, and revenue.
Hotels use Customer Alliance for review management across major portals and to design and send customized surveys that measure CSAT, NPS, and key moments of the guest journey, all in one place. To date, we have processed 3+ million guest surveys and collected 90+ million reviews.
Once captured, feedback is brought together and reported with precision, giving each hotel a clear view of its online reputation, service quality, and the topics that matter most to guests. Those insights reach the right people: general managers, revenue, operations, quality, guest services, and regional teams, through a unified platform and 100+ integrations with PMS, CRM and Revenue systems.
From there, hotels can act with confidence. AI-powered insights, KPIs, and reporting highlight what is working and where to focus next, while reviews can be answered directly from Customer Alliance. Our true two-way integrations with Booking.com, Expedia, HolidayCheck and 16 other portals (19 in total) make Customer Alliance a complete solution for review and reputation management at scale.
As a long-standing partner that continues to innovate, Customer Alliance is recognised as a leading voice in guest feedback, reputation management, and modern hospitality intelligence.
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